Thanks to the rock stars of the marketing space, Michael Seaton and Mitch Joel for organizing the un-geek dinner last night. It’s always great to finally meet people who you’ve been reading for a while and always strange to not have to catch up on people’s back stories…
Other people I enjoyed conversations with included Leesa Barnes, Jay Aber, the inimitable Terry Fallis, Kathryn Lagden, Mona Shakaraway and the ultra-gregarious Stuart MacDonald who held court all night!
Some interesting points that held my attention through the night were –
From Stuart MacDonald: “I was in charge of a $300m marketing budget [at Expedia.ca] but if you had taken that away from me and given me $5, I would have spent it on PR”
From most people Terry and I spoke to – PR needs to start asserting more leadership in the social media sector. However, it’s hard to take the lead when your budget is about the same cost of flying the film crew to Australia to shoot the 30 second spot.
PR is also harder for marketing managers to brag about or improve their personal brands – it’s easy to talk at a cocktail party about a specific ad campaign you oversaw, but harder to talk about the big feature your company was quoted in without sounding vaguely sociopathic…
Mitch interviewing Stuart for the new “20 pixels” Podcast (because there were twenty people there…)
Jay and Mona (thanks Michael!)
Terry and Stuart
Un-geeks unite over good food; “famous” ribs
Do you represent a laptop manufacturer or retailer? Do you want your logo here? If you do, please email me!