October 22, 2013
I read this on the BBH blog and then checked out the “making of video”. It is a truly spectacular undertaking – and having lived through one of these real-life technology driven installations before, I know just how tough it can be. Having the ambition to create a nearly fully authentic football experience for consumers has to be applauded.
January 4, 2013
Thought this was pretty stunning:
November 10, 2011
Digital marketing is about creating engaging experiences – that are not confined to the Web. Here, ASICS challenged subway-goers to see how fast a champion marathon pace really is!
via The Curious Brain. Disclosure – Tribal DDB works with Reebok, a competitor.
January 25, 2011
My friends at The Art of Marketing are running another star-studded conference, this time with one of my favourite bloggers and authors, Guy Kawasaki, as the marquee name and you could be there as my guest! Simply leave a comment on this post saying which speaker you’re most excited to see, and why, and I will completely subjectively choose the funniest on Feb 11. If you are not a lucky winner, you can still get a $50 discount AND a free copy of Guy Kawasaki’s new book, Enchantment, by clicking on this link. Discount for The Art of Marketing, March 2011.
Who else is speaking?
Jeffrey Hayzlett, former CMO Eastman Kodak Company, is talking brand strategy and growth.
Dr Sheena Iyengar, Columbia University Business Professor is covering Consumer Behaviour and the Psycology of Choice. Last time I went to The Art of Marketing, I was most impressed by Sally Hogshead’s talk on persuasion and how brands grow through myths. I love Seth and Mitch, but Sally’s talk was outstanding – I’m hoping Dr Iyengar will have similar insights and entertainment.
Avinash Kaushik, web analytics guru is talking about, surprisingly enough, Brand Measurement: Metrics and Analytics
Gary Vaynerchuk, is going to tell you how to CRUSH IT.
Disclosoure – I have been given a complimentary ticket and copy of Guy’s book, Enchantment, in exchange for this post.
January 6, 2011
One of my all time favourite movies is The Castle, a quirky comedy from down under featuring Eric Bana in a supporting role. This is a collection of the best line being used throughout.
Some other great lines:
What do you call this?
Dale dug a hole.
That is going straight to the Pool Room.
How’s the serenity? So much serenity!
Everyone’s kicked a goal.
October 5, 2010
It never fails to amaze me when I see the sublime brought to life in a creative and fascinating way. This iPad art is beautiful and as inspiring as the fresh thinking behind it. via Sadie Weinstein.