July 13, 2014
Footballers diving and feigning injury has been done before:
but not as well as this, from Fourgrounds Films of Canada, via NPR:
If we all reacted to contact in our everyday situations like football players by a film and video production company in Niagara, Canada. http://www.fourgrounds.com
May 20, 2014
I love the World Cup. The best players in the world, the roar of the Three Lions, the heartache of England losing on penalties. The ads which can cross over into popular culture.
Nike shows a journey from footy in the park to the pinnacle of the world. One of the best things about world cup ads is that the boot manufacturers get to show off all their best sponsored athletes and we get to see them doing amazing skills.
Whereas adidas focuses on just one player, but what a player he is:
An inspiring, tear-jerking, emotionally charged piece of film brought to you by Powerade:
Samsung pays homage to one of the great series of Nike ads, “The Mission“:
ESPN makes Brazil look pretty tempting about now:
Whereas back in the UK, ITV plays on the emotions we footy fans face (well, all sports fans):
May 6, 2014
Well, politics imitating art.
Kevin Spacey did it first
Julia Louis-Dreyfus did it again
Will Kerry Washington do it next year?
April 28, 2014
We were talking about this ad at the office today – an oldie and a goodie from the UK. Its amazing to see the power of a great execution of a powerful brand idea, with evocative music.
I remember seeing the “behind the scenes” on a science show when I was younger and it was fascinating. The team trained the squirrel to move along the course over a series of weeks by placing the nuts at sequentially further spots throughout the course.
April 24, 2014
Young female singers covering songs by older white men…and advertising agencies using them to make a strong emotional connection with “mom”.
Lilly Allen covers Keane’s “somewhere only we know” for John Lewis
Ellie Goulding covering Elton John’s “your song” (one of my favourite songs ever) for both John Lewis and Kraft Peanut Butter
Trend or observation?
April 6, 2014
The following is this week’s 10am One Thing that I wrote for the DDB blog.
Tuesday was April Fool’s Day or, as those of us who are immersed in digital culture call it, the worst day on the Internet. Every year it rolls around and every year we dread being fooled (and subsequently publicly shamed) by something is just too good to be true.
This year, AdWeek collected
the best some of the pranks from brands that hit the internet which you can peruse at your pleasure below. Interestingly, Samsung and HTC, and Sam Adams and Stone both released the same pranks with tech-enabled gloves and helium-carbonated beer respectively.
But our favourite was from Bonobos, an apparel manufacturer who created TechStyle, a line of socially connected wearable tech clothing:
As with Real Time Marketing, we believe that for brands, participation does not automatically lead to relevance. Its a tough trick to get April Fool’s Day right, especially when everyone else is trying to do the same. Kudos to those who did get it right but Denny’s, like Oreo at the this year’s Super Bowl, may have done it best by simply not participating at all.