Work History

I am a thinker, predictor and practitioner of social media. As well as blogging, I speak, present and commentate.

2010 – Present: Director, Social Media DDB Canada. I lead the social media practice of DDB in Toronto, Radar DDB, housed in Tribal DDB’s Toronto office.

2009 – 2010: Managing Director, com.motion. Led the social media and online strategy practice of Veritas Communications. Marketing Mag named me one of their 11 “Ones to Watch” in their annual survey of the leading marketers under 30.

2006 – 2009: Account Director, iStudio Canada. Managed and led projects for a wide variety of clients within Canada’s leading Internet communications consultancy. Project manager, lead strategist, account lead and client counsel. Created corporate,  campaign and internal Web sites. Provided search, email and social media consulting.

2006:  Senior Consultant, Fleishman-Hillard. Serviced accounts such as Yahoo!, Gatorade and The Score within the marketing communications practice group.

2005 – 2006: Senior Consultant, Strategic Objectives. One of Canada’s most storied and award winning PR agencies, focusing on consumer packaged goods brands such as Kraft and Cadbury.

2003 – 2005: Account Executive, GolinHarris (UK). Technology, B2B and corporate public relations for clients such as SAS, BEA, Honeywell and Samsung.

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