Life imitating art

May 6, 2014

Well, politics imitating art.

Kevin Spacey did it first

Julia Louis-Dreyfus did it again

Will Kerry Washington do it next year?


Dissecting the News

September 8, 2013

The BBC makes a parody of the way the BBC produces typically BBC-type news segments.

via a very leading Quora post – why is the BBC so popular despite poor standards.

Radar 10am One Thing: Kevin Spacey’s MacTaggart Lecture

September 3, 2013

The following is this week’s 10am One Thing that I wrote for the DDB blog.

This week, renowned actor Kevin Spacey gave a keynote presentation at the Edinburgh International Television Festival. The highlights of the talk were three key truths for the media and advertising industries.

First, that data can guide creativity. When buying House of Cards, Netflix ran the data to show that its subscribers would watch political dramas, would watch a cerebral actor like Kevin Spacey and a challenging director like David Fincher. The data didn’t drive the creative, but it did help validate it.

Second, that consumers will flock to great content. Netflix releasing House of Cards, and subsequent series, in one go, 13 episodes at once, has changed the “appointment viewing” experience – no mean feat considering the potential spoilers available on Facebook and Twitter. Viewers binged hard on these addictive shows, dedicating days at a time to  ”crush” entire seasons. Perhaps our consumer has more of an attention span that we have given them credit for.

Finally, Spacey talked about how devices and content have been truly separated. Content and stories will be viewed on whatever device they want to…but that stories are key. Advertisers and advertising agencies must create great stories that demand the consumer’s attention, wherever that attention is directed.

Image credit: The Guardian.

The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies. 

For an archive of the 10am links, visit our Pinterest board.

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Maybe there is a future for newspapers after all

December 23, 2012

Or, like one of the first comments says, maybe you could have given these execs an ipad with a wireless connection.

by Duval Guillaume, the agency that has become “the reigning king of online viral epics” via Business Insider

Planning in the Digital Age. Keep It Simple

February 9, 2011

Great graphic from the Planning Lab:

Media Planning from the Planning Lab: Keep it Simple

Click to enlarge

Based on this, I’m excited to update my slides on the four types of media with this new overlay of how they could and should work together.

The copyright issue

January 25, 2010

From the UK, Sally Whittle has this cautionary tale of an Irish air traffic controller blogger who had a post lifted (almost wholesale), it’s words taken out of context and reprinted as an expose on her industry.

This blog was supposed to be an account of my life, what I do, and how I got here. Today it has been transformed into a weapon to be used by an unscrupulous, nasty person against some of the people I care most about.

Pretty damming stuff but based on the TSA incident a few months back, I do wonder if there are two sides to the story and I’d be interested to hear the journalist’s point of view on why this happened.

Apart from the human element, I can see a couple of major learnings from this:

1. Ensure you have copyright over everything you write and post online. From Sally’s post:

One of the things I tend to do with any blog I write per myself or a client is pop a copyright statement on the site.

Good idea – this blog also has a disclaimer which means any comments to the blog are forever licensed to me:

By posting a comment to this blog, you are granting its author (me) full and irrevocable license to your comment and acknowledge that the authors do not have a duty to modify or withdraw posts, but that we may do so if we choose, for any reason.

2. More prescient for our industry as a whole is just how time-strapped journalists are and how desperate they are for good, compelling content. If a journalist at a (relatively) prominent national newspaper is prepared to do this, what else is going on that isn’t being reported? Journalists are under huge pressures and many don’t know exactly how to deal with a new world which requires them to write their features, do daily blog entries, record multimedia, interact with readers and maintain the same standard of quality throughout.

As I have been saying for years, the future of marketing is content. If you are marketing, one of your KPIs should be how your content is shared. If you are in PR, you should be considering how easy it is for the media (and I would include bloggers in this) to share and repurpose/reprint your content – with recognition of the source and ideally in the proper context.

I can’t begin to think how Melanie feels after something of this magnitude.

Make it easy to connect with your stakeholders

November 27, 2009

Great quote from Mathew Ingram on why organizations should be experimenting with social media:

The principle is simple: Instead of requiring people to come to us, reach them with our content where they are and connect to that to our site.

This is exactly what we do at com.motion. We use the existing technologies to connect our clients with their stakeholders. We go to them; we do not expect them to come to us.

Clients are spending a lot of money on content or on creating online assets – why make it hard for the end user to find it?

The Globe and Facebook.

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