The following is this week’s Radar DDB 10am One Thing that I wrote for the DDBlog.
TV, newspapers, human resources, taxis and hotel rooms. So many industries have been and continue to be disrupted by the internet and social media. The latest is the very act of making a payment. American Express has already integrated its offers with Foursquare (check-in to redeem), with Facebook (sync, like, save) and with Twitter (sync, tweet, save) but now other start-ups believe they have the secret sauce to revolutionise the payment industry.
The recently launched Cover app is self-styled as the “Uber of restaurants” – your credit card is kept on file and charged after every meal, tip included. No awkward moments of waiting for the cheque, no more using your phone to work out how much to tip. Just book, eat and leave.
Online and on the social web, Chirpify connects your credit card to your social activity – users simply need to comment or reply “buy” to content in order to purchase that item. The “social commerce and payments platform” promises no linking to other experiences, no shopping carts, no complicated checkout process. Just an instant sale.
On a personal level, flattr allows users to “tip” content creators by sharing a set monthly donation across all the pieces of content they have liked. The service has been around for a few years, but has recently expanded from a simple button included on blog posts to integration with some of social media’s hottest sites like Soundcloud and Instagram.
Social money is a new way of thinking about paying for things on and offline. It takes an existing process and reimagines it, redesigns it, disrupts it by using the power of digital and the social connections digital can forge. Do you think this digital disruption will stop at money? We think it has a long way to go.
Cover, covered by Wired: http://www.wired.com/business/2013/03/dine-and-dash-guilt-free/
The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies. Today’s One Thing was written by Ed Lee, Tribal DDB Director, Social Media.
For an archive of the 10am links, visit our Pinterest board.
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Photo: Steve Snodgrass/Flickr