May 20, 2014
I love the World Cup. The best players in the world, the roar of the Three Lions, the heartache of England losing on penalties. The ads which can cross over into popular culture.
Nike shows a journey from footy in the park to the pinnacle of the world. One of the best things about world cup ads is that the boot manufacturers get to show off all their best sponsored athletes and we get to see them doing amazing skills.
Whereas adidas focuses on just one player, but what a player he is:
An inspiring, tear-jerking, emotionally charged piece of film brought to you by Powerade:
Samsung pays homage to one of the great series of Nike ads, “The Mission“:
ESPN makes Brazil look pretty tempting about now:
Whereas back in the UK, ITV plays on the emotions we footy fans face (well, all sports fans):
April 28, 2014
We were talking about this ad at the office today – an oldie and a goodie from the UK. Its amazing to see the power of a great execution of a powerful brand idea, with evocative music.
I remember seeing the “behind the scenes” on a science show when I was younger and it was fascinating. The team trained the squirrel to move along the course over a series of weeks by placing the nuts at sequentially further spots throughout the course.
April 24, 2014
Young female singers covering songs by older white men…and advertising agencies using them to make a strong emotional connection with “mom”.
Lilly Allen covers Keane’s “somewhere only we know” for John Lewis
Ellie Goulding covering Elton John’s “your song” (one of my favourite songs ever) for both John Lewis and Kraft Peanut Butter
Trend or observation?
November 13, 2013
Every year John Lewis outdoes itself with its Christmas advertising. Past tear jerkers are below, but this one is particularly great, thanks to a Lily Allen cover of an old Keane song and Disney animation…literally, animated by Disney. Lovely from my friends at Adam&Eve/DDB
Perhaps I’m drawn to it because I read the “Bear wants more” series to my little man!
And my favourite John Lewis work from 2010:
October 22, 2013
I read this on the BBH blog and then checked out the “making of video”. It is a truly spectacular undertaking – and having lived through one of these real-life technology driven installations before, I know just how tough it can be. Having the ambition to create a nearly fully authentic football experience for consumers has to be applauded.