I’m listening to Mitch and Joe talk about native advertising and this Gossage quote keeps coming back to me:
I also rather enjoyed reading these two quotes:
Ed Lee's Blogging Me Blogging You | @edlee
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I'm Ed Lee, a consultant who focuses on brand planning, digital infrastructure and social media across strategy, creative and propagation. I've been working in and around digital since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media.
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Ed Lee's Blogging Me Blogging You | @edlee 
[…] trick with native advertising, to make sure it doesn’t go the way of straight up paid advertising, is to not make the […]