How to write. A guide to corporate communications

It would be a bit of an understatement to say that writing is an important skill in Public Relations. 

I’ve often slaved away for hours of billable time trying to get the wording just right for news releases and I’ve cast covetous glances at others who are able to make their words jump off the page.  But I’ve never read a corporate statement like this one, from Leeds United (LSE:LUFC). 

CLUB STATEMENT 

Leeds United have issued a statement in response to Chelsea’s announcement that they have lodged a formal complaint with the Football Association against chairman Ken Bates. 

A club spokesman said: “We are totally amused and look forward to receiving their (Chelsea Football Club’s) detailed evidence to support their complaint.” 

Meanwhile, Leeds chairman Ken Bates said: “I haven’t laughed so much since Ma caught her tits in the mangle.”  Leeds United will be making no further comment at this stage. 

Good luck to topping that. 

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