2014 Predictions

Forward looking statements often take the form of predicting the present – taking what we see as happening now and projecting it into a greater and wider trend – so please take these comments, provided to Marketing Mag (along with some digital luminaries) in the manner in which they are intended!

PREDICTIONS FOR 2014: THE DIGITAL VIEW

The pay-to-play model for brands on social networks is getting more and more expensive so this is the year we’ll see brands move away from shared media and refocus on properties they can truly own.

Agencies and marketers will have to work with what we’ve got. Sadly, there may not be too many shiny new things for us social media-aholics in the next couple of years. Cash-rich from their IPOs or late-stage fundraising, social networks will continue to overpay for or shamelessly borrow from any new comer that threatens their dominance. Pictures! In DMs! (italics added after my submission…)

As internet users, we will become increasingly cynical and better at sniffing out publicity hungry fakes…waitresses…protesters…twerkers…baby stealing eagles. This leaves far more space for brands to tug on our heart strings in a genuinely humble and human way.

RTM = real time mis-steps. 23% of brands will be forced to delete a social media post as being offensive, or apologize for said post.

Big data doesn’t lie. The country’s most storied news outlets will give into popular demand and exist solely of GIF-based lists. 47.5% of which will feature animals.

67% of statistics will continue to be made up on the spot.

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