Marketing is…

like perfume. Of course.

There are tonnes of perfumes out there. Some are great, some…not so much. Some smell fantastic, some just smell fantastic on you.

There are tonnes of marketing tactics out there. Some are great, other…not so much. Some work fantastically, some just work fantastically for you.

The trick with marketing, as with perfumes, is to pick the one that tessellates best with your brand’s DNA.

And as with marketing, the best perfume could be a $50 off-the-shelf generic brand or a bespoke $1,000 an ounce perfume. You never know until you try some.

(and no, I did no spend all day being dragged around a department store buying perfume, thanks for asking.)