Sometimes I don’t think Twitter “gets” me

June 13, 2013

twitter suggested follows

Or maybe they know me better than I know myself. Its hard to be sarcastic when you’re second guessing yourself…


Communication at the speed of light

May 28, 2013

So true:

via What If.


Martin Sorrell on the Changing Media Landscape

April 28, 2013

Buy less print, more TV, more radio and a dollop of digital/social says WPP CEO. Some interesting quotes on where Sir Martin Sorrell sees the future of media. Even more interesting that he was talking at a Financial Times conference, a newspaper with a strong online presence conference and I was reading it on the Guardian’s website.

On WWP spending vs. consumer trends:

“TV viewing is about 43% of consumers’ time, [ad] investment is 43%, outdoor [advertising] and radio are about right…The two big [anomalies] are newspapers and magazines. We are still investing 20% [of client ad budgets] but consumers are only spending 7-10% of time. That has to change”.

On where digital plays into this:

The second anomaly is [the] internet and mobile where in the US it counts for about a third of time spent by consumers, but that the ad spend level is about 20%.

On technology companies really being media companies:

“I do regard Google as a media owner, yes. These are media owners masquerading as technology companies. Google sells Google, Facebook sells Facebook. Twitter sells Twitter.”

On who he sees as the winners in this seismic change:

“If I was going to invest money in all these stocks where would invest my money? I would in Google and Amazon. If buying for my grandkids that is where I would put it.”

I was also interested in seeing where budgets from WPP were spent. Google gets $2bn,  AOL/Yahoo got $500m, Facebook got $200m and the amount Twitter got was “very much smaller”. In context, he said that WPP spends $72bn.

Disclosure: Martin Sorrell is CEO of WPP, the primary competitor to Omnicom, the company that I ultimately work for.


Google Reader Sunset – The Outrage

March 13, 2013

Today Google announced it was sunsetting (retiring) the RSS feed reader, Google Reader, a service I use everyday. On the same day that a new pope was announced, this news overtook it as the top trending topic on Twitter.

https://twitter.com/stephctaylor/status/311988597647618048

I caught it when it was #2.

Twitter Trends

Kate Trgovac was like this and so was I:

The Verge aggregated some pretty strong reactions including this gem

Along with a small dose of outrage, I also feel a large measure of curiousity. Based on the reaction, on Twitter, of the fervent Google Reader users I’ve got to believe that these are the people that Google wants to be using Google Plus. Remember Google Plus? The non-social network that wil underpin search for the next 100 years and that relies on social signals to apply influence and standing on certain web pages and domains. The one that kind of needs people to, you know, use the network…flood it with interesting and compelling content…to spur engagement and more social signals. The sort of interesting and compelling content that can be shared straight from…Google Reader.

Screen shot 2013-03-13 at 7.21.43 PM

So I’m curious whether Google will end up sunsetting Reader or if it will either have a change of heart or, something which is more likely, sell to someone else…like Yahoo! who definitely needs a cult hit on its hands to get back to relevance. Coincidentally, Marissa Mayer, who green-lit the Reader project at Google is now…CEO at Yahoo!


Vines and thoughts on Vine

February 7, 2013

Per the BBC, ad agencies are getting a little obsessed with Vine – demonstrating professional amateurism in the creative and creating process. Here are some of the experiments I’ve created or been featured in:

Office decor has been a popular subject

Vine has been a good decompressor during meetings

Naturally, food has come under the microscope

I said goodbye to the Canadian penny

…and played with my kid’s toys

As with all new technologies, I can’t help but wonder if this is a fad that will rise up and then fade away. Given Vine is developed by the folks that brought you Twitter, I’m curious to see how this will play into its future product development and advertising plans. For now though, I’m enjoying playing with Vine and, more than that, enjoy looking at the world through a new lens – would that make an interesting six seconds? – which makes me feel more creative, rather than be a creative.


Evolving the social language of the web

February 4, 2013

Blogs allowed anyone with an internet connection to be a publisher.

MySpace/Facebook allowed anyone to connect with anyone else.

YouTube allowed anyone with a video camera to connect their videos with an audience.

Foursquare allowed anyone with a phone to connect with places, and eventually people.

Twitter allowed anyone with writer’s block to share their thoughts.

Instagram allowed anyone with a phone to seem like an accomplished and sophisticated photographer.

GetGlue allowed anyone to connect with their favourite programming.

airbnb allows anyone online to connect with spare bedrooms.

Pinterest allowed anyone with desire to connect with those things they coveted.

Now, Vine allows anyone with a phone to connect with their inner film student: https://vine.co/v/bnu5Q9YtaY3

Technology and the internet have combined to connect us with information, with people, with objects and now our desires and emotions.

 


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