World Cup 2014 – Best of the Best Ads

May 20, 2014

I love the World Cup. The best players in the world, the roar of the Three Lions, the heartache of England losing on penalties. The ads which can cross over into popular culture.

Nike shows a journey from footy in the park to the pinnacle of the world. One of the best things about world cup ads is that the boot manufacturers get to show off all their best sponsored athletes and we get to see them doing amazing skills.

Whereas adidas focuses on just one player, but what a player he is:

An inspiring, tear-jerking, emotionally charged piece of film brought to you by Powerade:

Samsung pays homage to one of the great series of Nike ads, “The Mission“:

ESPN makes Brazil look pretty tempting about now:

Whereas back in the UK, ITV plays on the emotions we footy fans face (well, all sports fans):

 

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You Probably Shouldn’t Watch It on the Sleigh

December 17, 2012

A few weeks ago, I discussed my favourite ads of the year with Globe and Mail reporter, Susan Krashinsky. On Friday a compilation from industry luminaries was published and today, the ad I nominated, Samsung’s “You Probably Shouldn’t Watch It on the Plane” got its own follow-up/self-parody/holiday version.

Here’s what the Globe and Mail said about its predecessor:

‘Work Trip’

 Advertiser: Samsung Electronics Co. Ltd.

Ad agency: 72andSunny

Chosen by: Ed Lee, Director of social media, TribalDDB Toronto

For years, Apple Inc. has gotten away with taking shots at its competitors while declaring its own products magical. Recently, Samsung has made waves with funny, smart advertising and a campaign declaring, “The next big thing is already here,” deriding Apple fans as the kind of mindless followers Apple once mocked in its iconic 1984 Super Bowl ad. But of all of the ads that make up Samsung’s campaign for the release of its Galaxy S III smartphone, Mr. Lee’s favourite is an unassuming 30-second spot that showcases a feature that allows for file sharing by tapping phones together. A father leaving on a business trip is given a video from his daughters to watch on the plane, and another from his wife – not for public consumption.

“As the smartphone market continues to explode, it becomes harder and harder for products to stand out from the crowd. So many products focus on the new features but fail to convey the real benefits of those features to users,” Mr. Lee said. “That’s why my favourite ad of the year comes from Samsung for the S III, illustrating how the ‘phone bump’ file transfer can make the busy business traveller’s life more enjoyable; with a twist at the end that had me laughing, sharing, and considering a Samsung S III. A very charming and surprising spot that as a side benefit may save the world from exorbitant Internet charges at hotels.”


You probably shouldn’t watch it on the plane

October 26, 2012

Great job by Samsung and 72andSunny to find and exploit a real differentiator between the galaxy SIII and the iPhone. Watch it here:

Definitely one of my top ads in 2012.


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