May 20, 2014
I love the World Cup. The best players in the world, the roar of the Three Lions, the heartache of England losing on penalties. The ads which can cross over into popular culture.
Nike shows a journey from footy in the park to the pinnacle of the world. One of the best things about world cup ads is that the boot manufacturers get to show off all their best sponsored athletes and we get to see them doing amazing skills.
Whereas adidas focuses on just one player, but what a player he is:
An inspiring, tear-jerking, emotionally charged piece of film brought to you by Powerade:
Samsung pays homage to one of the great series of Nike ads, “The Mission“:
ESPN makes Brazil look pretty tempting about now:
Whereas back in the UK, ITV plays on the emotions we footy fans face (well, all sports fans):
October 22, 2013
I read this on the BBH blog and then checked out the “making of video”. It is a truly spectacular undertaking – and having lived through one of these real-life technology driven installations before, I know just how tough it can be. Having the ambition to create a nearly fully authentic football experience for consumers has to be applauded.
March 10, 2013
The following is this week’s Radar DDB 10am One Thing that I wrote for the DDBlog. Despite my best efforts, I couldn’t persuade the group to vote for a moonwalking shetland pony.
Even if the results have been mixed, there is a long history of Western celebrities starring in Asian commercials, so much so that there is a website dedicated to the practice and a movie which gently pokes fun at the practice. However this week, we’re showcasing a great campaign from Nike Basketball starring Kobe Bryant supported by Chinese NBA star, Yi Jianlian, and a host of Chinese celebrities. In 60 inspirational seconds it tells the story of a young Chinese basketball player looking to make it big in the NBA. The script personifies the Nike credo – that everyone is an athlete. That everyone has a chance to make it if they work hard enough.
Give me the spotlight. But don’t give me fame. I’ll earn that.
Nike Hong Kong – Give Me The Ball
The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies. Today’s One Thing was written by Tribal DDB Toronto Director of Social Media, Ed Lee
For an archive of the 10am links, visit our Pinterest board.
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July 30, 2012
I’ve posted before about how much I love Nike’s TV spots. Here’s another stellar one that really delivers on the company’s mantra – everyone is an athlete.
I’m inspired to start going to the gym again…how about you?
July 8, 2009
We often say that integrating the digital and offline worlds creates a powerful force. One of the best brands doing this right is Nike (more about Nike’s (UK)marketing focus, via David Brain) and one of the coolest representations of that is the Chalkbot, created by deep local for Lance Armstrong’s Live Strong charity.
We’ve all seen the chalk road writing at the Tour de France – I grew up watching Greg LeMond and Laurent Fignon battle it out with the iconic Phil Liggett commentating. But now Nike is making it more interactive (via John Dodds).
You can get your 40 character message displayed on one of the most grueling races in the world simply by texting or Twittering:
A really great example of a brand transcending its normal boundaries, supporting a charity and doing something that people will want to talk about.