I was on a bike ride through the Toronto trails, coming downhill on a steep track and ahead of me there were two women walking side by side, deep in conversation. I rang my bell several times but they didn’t care. As I got closer, I called out “on your left” to try and go by them but they both moved in weird ways and I was forced to brake hard behind them. They were startled by the braking and started to yell at me.
I was on a walk with a friend I hadn’t seen in a while through the Toronto trails having a great conversation about our lives, families and careers. We were socially distanced, making sure we were a good distance apart when a cyclist, who was going way too fast down the hill, almost lost control and crashed into us without a single warning.
What can we learn from this?
Perspective and empathy matter – there is almost always another point of view and our role as planners, as marketers, is to not look at the world as if we were the only person in it.
Everyone is the hero in their own story – no one tells a story that makes them look bad. In this case, there are no facts, just opinions and we select the opinions which fit into our own personal narrative.