Parody videos: imitation is the highest form of flattery

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You may have seen the video where 20 strangers kiss for the first time.

You may have seen the “first hand-jobs” video.

You may have seen the 20 unattractive brits kiss for the first time.

You may have seen the 20 dogs sniff each other for the first time.

Colleagues used to strive for a viral video. Clients have started to ask for a viral video. Perhaps what we should be striving and asking for is a series of parody videos. More than YouTube views, that’s probably the surest sense of whether your video has cracked the mainstream consciousness and has some sort of impact or effect on the illusive zeitgeist.

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