Having been away from home since 2005 (more than 8 years!) and not being a multi-millionaire, I’m not able to visit my mum nearly enough so this piece from British Airways really hit me where it hurts, my heart.
In a world where we are told that consumers are holding shorter and shorter attention spans, I would happily watch this 5+ minute video many times. I hope you can watch this at least once, and then call your mum, even if she lives next door.
I'm Ed Lee, senior director of social media at DDB Toronto where I lead the social media Toronto practice within Tribal Worldwide. I've been working in and around social media since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media.
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