Vodafone’s The Kiss

The UK has always produced great advertising, especially what I would call brand-level work that is supposed to create an emotional connection with the consumer. I really enjoyed this piece from Vodafone and Grey but, while the line is powerful and does a great job bridging the story to the product, it feels as if this could be for almost any product or category – life insurance immediately came to mind, for some reason.

It is also strikingly similar to the John Lewis Christmas ad of a few years ago:


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