Gideon started his presentation by walking DDB’ers through his persistent effort to get a cartoon accepted for publication in The New Yorker magazine. After years of rejections his first The New Yorker cartoon was finally published in 1995. Gideon’s tale brought us all to the realization that we should never give up, or take no for an answer when following our dreams. His theory is that every “no” has a comma after it, and presents an opportunity to turn the no, into a yes. #keeptrying. We like his approach!