To celebrate Inventors Day (February 11) GE is taking invention ideas from Twitter users, using the #IWantToInvent hashtag and then turning the best into quirky blueprints, in real time. Check out the image feed here but here are a couple of the best I’ve seen:
This summer, we learnt that real time is hard work. It takes a lot of preparation and planning as well as the support of brave clients so kudos to everyone involved with this campaign.
EDIYT: Digiday has a nice overview and interview with the GE team.