Be one of one

Really like the sentiment behind this Dr Pepper and Diet Dr Pepper ad. The production steers into “cheesey soft-drink land” a little too much for me but its understandable for a mass brand like Dr Pepper, which tries hard to differentiate itself through its uniqueness. Don’t be one in a billion, be one of one.

As an aside, I continue to be incredibly impressed with the work that Deustch keeps on pushing out – most notable VW and PlayStation (I loved Kevin Butler and wish he was still around).


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