Dumb Ways to Die

From Tribal DDB Toronto’s Australian contingent comes the appallingly catchy “Dumb Ways to Die”, a PSA from Melbourne Metro transportation. Miles described it as “the best piece of branded content” he has ever seen.

In true propagation planning style, it is available across a variety of trans-digi-media properties including:


Tumblr – reblogapalooza for the many hilarious gifs such as:

iTunes – so catchy


20mm views on YouTube as of Friday evening shows it is being shared at an incredibly rapid pace – let’s hope safety standards are being adopted as quickly.

UPDATE: mimicry is the highest form of flattery



One Response to Dumb Ways to Die

  1. […] 5. This is the catchiest tune from any ad this year and some wonderful branded content  […]

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