How great ideas travel

As a smaller market, Canadians are often tasked with taking a global idea and adapting it for our country, culture and customers. So I was pretty interested to see how Snickers (formerly Marathon) adapted its Betty White Superbowl creative for the English market. The idea “You’re not you when you’re hungry” remains but the expression has been slightly tweaked.

Betty White

Joan Collins: “you turn into a right diva when you’re hungry”

More great, winning, ads here.

PS – love the final line. “Me, subbed for Gary no-goals”. Good dressing room banter.

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