Radar DDB 10am One Thing – the Space Edition

The following is the “Radar DDB 10am One Thing” email that I wrote this week. Enjoy!

Today’s “One Thing” looks at five ways a love of space travel and exploration is breaking through into the mainstream culture through social media. You may have seen the latest iteration of Rovio’s massively popular Angry Birds series, Angry Birds Space, being launched (pun intended) from the ISS through a video bridging physics with the popular bird-hates-pig game. This week, many of our own space geeks were enthralled as NASA’s Curiousity Rover touched down on mars, live tweeting to its 800,000 followers and making instant celebrities of its crew, including flight director Bobak Ferdowsi whose own Twitter account spiked from 200 followers to 41,000 – in part due to his funky hair cut, especially chosen for this mission.

 Want to learn more? Google has teamed up with NASA to bring Google Street View into the Kennedy Space Centre – now we can all explore this legendary location including the launch pad for the original Apollo programme and the Endeavour space shuttle in the same way you’d look for directions to a fashionable new restaurant. From what we hear from our friends at Google, expect to see a lot more of the insides of famous buildings and locations as they take street view off the streets.

Space is cool once more – expect to see this trend reverberate through popular culture for years to come.

Take a look at the Kennedy Space Center on Google Street View: http://maps.google.com/help/maps/streetview/gallery.html#!/nasa

The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies.

For an archive of the 10am links, visit our Delicious account at http://www.delicious.com/Radar10AM 

Follow Radar on Twitter: http://www.twitter.com/RadarDDB


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