Digital Experiences IRL

Digital marketing is about creating engaging experiences – that are not confined to the Web. Here, ASICS challenged subway-goers to see how fast a champion marathon pace really is!

via The Curious Brain. Disclosure – Tribal DDB works with Reebok, a competitor.


One Response to Digital Experiences IRL

  1. Parker says:

    That’s a really great piece of “phygital” (as one of our colleagues would say) advertising.

    It would be neat to integrate some sort of connection, so you can share your time/speed/pace with your friends.

    I’m also actually surprised at how fast his pace is.

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