First they ignore you, then they laugh at you, then they fight you, then you win.
It’s debated whether Ghandi ever actually uttered that quote but whoever said it, its a good one to describe our work with the Manulife Financial brand. Based on this Rick Mercer spoof, it looks as if we’re moving in the right direction.
I'm Ed Lee, a consultant who focuses on brand planning, digital infrastructure and social media across strategy, creative and propagation. I've been working in and around digital since 2005.
In 2009, I was named one of Marketing Mag's "Ones to Watch" in its annual survey of top marketers under 30. Now I'm just over 30.
An Englishman living and working in Canada, this is my continued exploration into the world of social media.
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