Buffer App – First Takes

My tweeting “style” is best compared to an ice hockey player. I go hard at it for short bursts and then go long stretches with minimal activity. After reading this Edelman Digital piece on Buffer App, I thought I’d give it a try – Buffer App stores your Tweets and then publishes at the optimum times for “engagement”.

I don’t pay a lot of attention to my Twitter stats (number of replies, favourites, retweets and followers) in as much as I look at them from time to time, but I don’t track them.

So when it comes to validate the stats provided by Buffer App to Michael Brito, I can’t confirm or deny.

  • Buffer users increased clicks on links they posted by 200% within 2 weeks of using
  • The amount of retweets doubles on average
  • Buffer users increase their follower count by 104 followers within 3 weeks on average

I have noticed an upward trend, as told by my gut, that it feels like I’m getting more official retweets and more @ replies, although that could be because I get replies from tweets I’ve buffered and forgotten.

One thing I like a lot is the reporting which looks a lot like the by-tweet reporting from the Promoted Products beta.

Buffer App reporting

I’ve noticed that Buffer App is scheduling tweets at the same times each day so if Buffer App is optimizing tweets from all its users based on their secret sauce, then it is an excellent service. Either way, I’m going to keep using it – it works for me in that I can store tweets and it seems to work for my followers who don’t get bombarded by umpteen Twitter messages all in a row. Check it out yourself.

Source: Buffer App Increases Engagement on Twitter | Edelman Digital.


4 Responses to Buffer App – First Takes

  1. Going to give this a shot, thanks for sharing Ed.

  2. On Michael’s recommendation I started using this yesterday and I’m already liking it. Obviously no hard data yet but will be interesting to see its affect on RTs, @s and clickthroughs.

  3. Thanks for sharing this tip, Ed. I’m trying it out.

  4. […] Buffer App – First Takes (edlee.ca) […]

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