The “B” in DDB, Bill Bernbach, would have turned 100 this week. He was the father of the creative revolution and the creator of the notion of the creative “team” – copywriter and art director working in harmony. Of course, he did a lot more than that and here at DDB we’ve honoured him and his legacy through a series of tweets, blog posts and this print ad. From one creative genius to another.
I also put a little deck together of some of the man’s greatest quotes, all of which stand the test of time, even in today’s disrupted marketing communication landscape and our Chief Creative Officer also shared a goody.