I really like this boxing work from adidas, shared via the curious brain, but it does raise some interesting questions (below).
I’m no boxer but I am a sports fan. I’m not sure if the boxers used are the biggest stars in the sport or if they are in an “everyday” boxing club. That said:
It seems too long to be an ad.
But there’s not enough “story” to be considered pure content.
And there’s probably not enough really in-depth information for the boxing afficianado – as a sports fan I’d be looking training tips, drills etc.
But it is beautifully shot by Romain Gavras and definitely follows the formula for sports advertising:
Violent sport + emotive music = awesome. Always.