Social Owns Social

We’re used to saying that the consumer owns social media but the truth is, on Facebook, Twitter, tumblr, WordPress and Blogger – all those ostensibly “free” services – the consumer doesn’t own anything.

If, as a user, you’re not paying for the product, then you are the product.

Now who “owns” who?


3 Responses to Social Owns Social

  1. John Carson says:

    Couldn’t agree more, Ed. Welcome to Web Who.0!


  2. […] and back again but as a planner, you know that everyone is interchangeable. Which makes the “who owns” conversation as dull as ditchwater. Because a little know truth […]

  3. Brennan says:

    Also agree. It’s a problem when free sites technically own your content.

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