My friends at The Art of Marketing are running another star-studded conference, this time with one of my favourite bloggers and authors, Guy Kawasaki, as the marquee name and you could be there as my guest! Simply leave a comment on this post saying which speaker you’re most excited to see, and why, and I will completely subjectively choose the funniest on Feb 11. If you are not a lucky winner, you can still get a $50 discount AND a free copy of Guy Kawasaki’s new book, Enchantment, by clicking on this link. Discount for The Art of Marketing, March 2011.
Who else is speaking?
Jeffrey Hayzlett, former CMO Eastman Kodak Company, is talking brand strategy and growth.
Dr Sheena Iyengar, Columbia University Business Professor is covering Consumer Behaviour and the Psycology of Choice. Last time I went to The Art of Marketing, I was most impressed by Sally Hogshead’s talk on persuasion and how brands grow through myths. I love Seth and Mitch, but Sally’s talk was outstanding – I’m hoping Dr Iyengar will have similar insights and entertainment.
Avinash Kaushik, web analytics guru is talking about, surprisingly enough, Brand Measurement: Metrics and Analytics
Gary Vaynerchuk, is going to tell you how to CRUSH IT.
Disclosoure – I have been given a complimentary ticket and copy of Guy’s book, Enchantment, in exchange for this post.