Trendspotting – 3D Projection Mapping

What is it?

3D projection is any method of mapping three-dimensional points to a two-dimensional plane. As most current methods for displaying graphical data are based on planar two-dimensional media, the use of this type of projection is widespread, especially in computer graphics, engineering and drafting.

The result is a high impact piece of creative full of shock, awe and what we at DDB call ShareValue – you just can’t help but talk about it with your networks, online or off.

Trend or Fad?

3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web.  3D projection mapping has become something of a recent obsession […] for the advertising world.

It’s likely too early to say. I would imagine the cost and logistics are pretty prohibitive right now and even the videos below do not have a massive amount of views. The quality of the execution varies as well so it is imperative to have the right vendor and to publicise, through all channels, both pre and post.

Examples

Toyota used 3D projection mapping to illustrate Auris Hybrid recycling the energy it was using.

Tron Legacy has a nightly mapping display where it recreates Flynn’s Arcade on the South Bank Building

Sensodyne destroyed and rebuilt Union Station here in Toronto

Ralph Lauren recently staged a high profile mapping event to launch a new store in New York

My favourite, AC/DC vs. Iron Man 2 at Rochester Castle

BMW also had an installation in Singapore.

Quick disclosure – many of the below either are, have been or are competitors to DDB clients both in Canada and worldwide.

Who Does It?

Looks like, from my cursory research that seeper, in the UK, is the leader, by a long shot while Tantrum in Canada look very capable as well.

5 Responses to Trendspotting – 3D Projection Mapping

  1. Lee says:

    I was hoping to find someone that can lead me in the right direction to learn 3d mapping..

    Things like what are the most user friendly programs and what kind of equipment is needed..

    Also is there anywhere in Las Vegas to learn to do 3d mapping…

    Can anyone help me get started???

  2. Palnoise says:

    Hello there!

    I would like you know the biggest mapping projection in a Gothic Cathedral conquered by devils.

    As well you can see other Palnoise projections on:
    http://3dmapping.wordpress.com/

    contact us:
    info@palnoise.org
    http://www.palnoise.org

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