Social media gurus and experts turn up their noses at Facebook as the center of your digital strategy but I am a huge believer. Not only does it offer great advertising targeting data and massive audience scale but it recently overtook Google as the number one referrer of traffic to news sites. And no one got fired for putting Google on the search engine marketing plan!
First up, great Facebook stats from the beyond agency, via Tim Dyson. Below as a PDF:
…and in one of those jam-packed-with-stats videos:
Finally, here are three lesser known hacks which I find almost indispensable these days. Enjoy!
- YourOpenBook.org – find who’s saying what about your key words…as long as they have an open profile
- http://api.facebook.com/restserver.php?method=links.getStats&urls= – see how many times a link has been shared/liked and commented on.
- http://www.facebook.com/plugins/activity.php?site=- see recent shares from a website