Great video demonstrating the love/hate relationship people have with the advertising world – although this could very easily apply to any walk of life – sports, home, play, your friends. Anything.

The trick is to not get too high when you’re winning nor too low when you’re losing. One call, email, passing comment or meeting can change your day.

From an emotional standpoint, GCSE English Literature, Shakespeare specifically, teaches us that the opposite of love is not hate and the opposite of hate is not love. The truth is that the emotional spectrum between love, hate and apathy is not a straight line:

Emotional Spectrum by Ed Lee

From my Twitter friend, Emma Brooks. Hate/Love from CRUSH on Vimeo.

Created for the 2010 Advertising and Design Club of Canada (ADCC) Awards. Original here.


One Response to Balance.

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