Gartner’s 2010 Hype Cycle

The 2010 Hype Cycle from Gartner is out and there are no real surprises. Lots of interesting new technologies are working their way up the Peak of Inflated Expectations while considerably fewer are moving through the trough of disillusionment and onto mainstream adoption.

Gartner Hype Cycle - 2010

Gartner’s 2010 Hype Cycle Special Report Evaluates Maturity of 1,800 Technologies. (click for full size).

Key themes from this more macro analysis include:

New styles of user interaction which will drive new usage patterns are emerging, giving organizations opportunities to innovate how information and transactions are delivered to customers and employees. This includes devices such as media tablets and 3D flat-panel TVs and displays, and interaction styles such as gesture recognition and tangible user interfaces.

We are the web; and the web is everywhere. The migration of the Web phenomenon — and technology in general — beyond the desktop and into the context of people’s everyday lives is creating new opportunities for personalized and contextually aware information access. Augmented reality is a hot topic in the mobile space, with platforms and services on iPhone and Android platforms, and it represents the next generation as location-aware applications move toward the plateau. Other elements such as 4G standard, sensor networks and context delivery architecture are evolving more slowly, but will play a key role in expanding the impact of IT in the physical world.

Data is king. The quantity and variety of digital data continue to explode, along with the opportunities to analyze and gain insight from new sources such as location information and social media. The techniques themselves, such as predictive analytics, are relatively well established in many cases; the value resides in applying them in new applications such as social analytics and sentiment analysis.

The Cloud continues to grow. In Hype Cycle for Emerging Technologies, cloud computing overall appears just topping the peak, and private cloud computing is still rising. Cloud/Web platforms are featured, along with mobile application stores, to acknowledge the growing interest in platforms for application development and delivery.

Value can be extracted from the periphery of the cycle. A number of technologies, such as mobile robots and 3D printing (see below), are not yet widely used, but they can already provide significant value when used appropriately.

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