The Advertising Industry Prints Money

…or at least it may. From trendspotting blog/consultancy PSFK comes an interesting opinion piece – what if you did print ads on money? The $100 bill to be precise.

[Michael Marcovici] has estimated the ROI of the media buy that would involve printing custom US dollar bills and created some spec work: “The average 100 USD Note is circulating for 7.4 years, it changes hands on average 3x per week, so each ad on a 100 USD note is seen by more then 1000 persons.” The U.S. prints 38 million bills a day. Sell the space for a buck each — for a Franklin, that will be $1 CPM over each bill’s lifetime — and add $14 billion a year to the ailing economy.


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