Nothing to do with marketing but everything to do with beautiful images, created through prolonged shutter exposures. You can see in the outdoor shots that the sun has etched itself into the sky, here’s what Michael Weasely has to say about that:
“the lines in the sky put our existence, us, our planet into context with the Dance of the Universe, which coexists on an entirely different time scale [from us].”
Bristol Suspension Bridge shown via a 6 month exposure by Justin Quinnell
…and an office
…and the death of a vase of flowers
More images and an interview with Michael Weasely via The Longest Photographic Exposures in History – The Latest – itchy i.