How Social Media is Replacing the Traditional Product Launch

Here at Radar DDB, we often counsel our clients that the best way to make a big splash in social media is to invest in a slow burn. Organisations which have taken the time to create established presences and relationships within this medium will reap the benefits of a large, trusting audience when they have something important to say. Cisco is a great example of an organisation which has committed to the space and is now using the social capital it has built up to reap great benefits when it needs it – like when it launched the Aggregated Services Router (ASR) and enjoyed the following results which demonstrate both above the line (awareness) and below the line (financial) results:

Social Media Launch Highlights:

  • 9,000 people attended the social media product launch event – 90 times more attendees than in the past
  • Saved 42,000 gallons of gas
  • Nearly three times as many press articles as with traditional outreach methods
  • More than 1,000 blog posts and 40 million online impressions
  • A Leading Lights award for Best Marketing
  • One-sixth the cost of a traditional launch

via Social Media Launch Saves Cisco $100,000+ | Social Media Examiner.

2 Responses to How Social Media is Replacing the Traditional Product Launch

  1. […] 2010-09-02T14:32:24  RT @Don_Crowther: How Social Media is Replacing the Traditional Product Launch [link to post] […]

  2. […] 2010-09-02T15:01:26  How Social Media is Replacing the Traditional Product Launch [link to post] […]

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