Canadians’ Attitude to Online Monitoring – Statistics

At Radar DDB, a lot of what we do is hard work – in the trenches of social media, listening, reacting, seeding and creating. With all this hard work and man hours being put into monitoring, it’s heartening to see that Canadians, more than most nations, are appreciative of our clients taking the time to listen to what they have to say.

According to a survey by Fleishman-Hillard (my former employer) and Harris Interactive – 68% are glad brands are listening and responding to the issue at hand. 35% feel as if it was all for show if there was no action being taken. 7% would feel as if their privacy was being violated.

via eMarketer: building trust through brand monitoring.

One Response to Canadians’ Attitude to Online Monitoring – Statistics

  1. […] Canadians’ Attitude to Online Monitoring – Statistics « Ed Lee’s Blogging Me Blogging You… – Europeans and Brits in particular are more cynical […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: