Facebook Activity By Age

Interesting graphic from the folks at Hubspot illustrating the differing level of engagement throughout Facebook’s demographics across a number of activities. I found it fascinating that Forrester’s Technographic profiles weren’t followed more closely, with the older community members out engaging their younger counterparts on activities such as displaying their interests and posting quotes. Youngsters on the other hand were more active in the number of friends they collected, wall posts created and books and TV enjoyed.

I guess you could make a case that older users were “active” on the “passive” activities while the younger users were the ones who are really engaged but I’m not buying that – especially based on the upward slope from teens to twenties.

As I stole their graphic, I would be remiss in not linking to the upcoming (FREE) HubSpot webinar on the Science of Facebook being held June 29th.

From HubSpot, via Social Media Infographics


One Response to Facebook Activity By Age

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: