Rory Sutherland Videos – Life and Lessons from an Ad Man and Sweat the Small Stuff

Two thought provoking and hilariously insightful videos from one of my new favourite public speakers, Rory Sutherland (Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy Group UK).

“Life and Lessons from an Ad Man” questions “real” value and replaces it with the concept of “perceived” value.

“Sweat the Small Stuff” questions the importance of “The Big Idea”, of strategy and consultants in favour of many small things which can have big impacts.

Here’s the final form of the slide:

Rory Sutherland - Sweat the Small Stuff

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