Social Media? More Like Social Gaming

While we hate seeing Farmville and Mafia Wars show up in our Facebook news feeds, all marketers secretly aspire to achieve the magic powder Zynga has sprinkled over its social games. Everyone talks about Twitter as if it will change the world, and to an extent it has, but Farmville has more active daily users than the much hyped microblogging social network and Zynga has an annual revenue stream exceeding the VC funding Twitter has raised.

Rise of Social Gaming and Zynga

The Rise of Social Gaming & Zynga – Social Media Graphics.

UPDATE: And another, history of social games (too big to show so I’ve linked to it)


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