My friends at Sysomos continue to issue some very interesting research, including this piece of timely data surrounding World Cup conversations which they believe shows England will lift the trophy.
Volume of conversation – England dominate share of voice
Sentiment – Brazil, Italy and Spain top of the pops
I have to disagree with the Sysomos team and their link between the research method, the data presented and the conclusions. If i’m reading this right, the data shows that more people have been complaining saying how bad the England team is, more often – not indicative of success
For me, this shows two things: that Brazil are the bloggers’ favourites – with the highest positive vs. negative sentiment gap – and England are most likely to disappoint. No surprises there.
What this might also speak to is the fragile psyche of the England supporter who is so used to the disappointment following a false dawn that he/she is simply getting in a pre-emptive strike and discounting the team’s chances following a lacklustre build-up campaign and many (many) injuries.