Brazil Bloggers’ Favourites to Win World Cup 2010

My friends at Sysomos continue to issue some very interesting research, including this piece of timely data surrounding World Cup conversations which they believe shows England will lift the trophy.

Volume of conversation – England dominate share of voice

Share of Voice

Sentiment – Brazil, Italy and Spain top of the pops

Sysomos World Cup Predictions

Sysomos World Cup Predictions 2

I have to disagree with the Sysomos team and their link between the research method, the data presented and the conclusions. If i’m reading this right, the data shows that more people have been complaining saying how bad the England team is, more often – not indicative of success

For me, this shows two things: that Brazil are the bloggers’ favourites – with the highest positive vs. negative sentiment gap – and England are most likely to disappoint. No surprises there.

What this might also speak to is the fragile psyche of the England supporter who is so used to the disappointment following a false dawn that he/she is simply getting in a pre-emptive strike and discounting the team’s chances following a lacklustre build-up campaign and many (many) injuries.

Who Will Win World Cup 2010? Bloggers Say England « Sysomos Blog.

One Response to Brazil Bloggers’ Favourites to Win World Cup 2010

  1. Mark Evans says:

    Ed,

    Let’s agree to disagree! There are lots of different ways to interpret the data depending on your methodology and, of course, allegiances.🙂 There is no doubt we’re all getting a good case of World Cup fever!

    cheers, Mark

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