Social Media Table Stakes

Joe Boughner didn’t think this paragraph got enough play in my last post on Promoted Tweets so I’m reposting with less distractions, and way more echo chamber, here. Obviously you can replace the tactics and the platform for the social media du jour:

Before you can answer the question “how do I buy Twitter ads/get more followers?” you must first answer the question “should I be active on Twitter?” which you can only answer once you know “what is my social media strategy?”

Start at the beginning, take things slow, build up your table stakes before you play the game and then look to the new shiny object experts will undoubtedly flash in your face.


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