What a difference two years can make

Millward Brown - what a difference a couple of years can take

What a great slide…to tell  story, but not inform the viewer. You’ll notice that the scales are not relevant or indexed to each other so while US Television Ad Spending dropped, it was by no means as severe or drastic as the chart suggests.

However, as a dramatic device, to show contrasting change in multiple inputs over time, it works.

Nigel Hollis » Blog Archive » Statistics and stories: How compatible are they?.

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