Why Social Media Works

Rob King, Editor-In-Chief of ESPN.com was asked about athletes gravitating to social media outlets in general and Twitter specifically. I think his answer is illuminating on a number of levels:

“People are inherently lonely and disconnected. People want to connect; they want to know that they matter.”

via Hardwood Paroxysm » Blog Archive » We Just Want To Matter- A Look At The Sloan Sports Conference.

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