What’s going to be big in two years?
What was the last big thing?
Sometimes the things we think are mainstream, aren’t.
Sometimes the things we take for granted, no one else has heard of.
Sometimes the things we think will change the world, no one else uses.
Social media can be one big huge echo chamber amplifying and enhancing the slightest piece of signal into the next big thing. It’s our duty, as advocates of social media, to take a step back and really think whether the new technology or product we’re highly enamoured with will actually have long term utility to our clients/employees or whether they should just experiment with no long term commitment.