Some interesting stats on how the Fortune 100 companies are using social media. Understandably, the path of least resistance is being followed (i.e. Twitter vs Facebook vs Blogging vs Flickr vs. YouTube). I’d be interested to see how many companies are operating multiple accounts in an integrated fashion.
Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that:
1. 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs
2. Twitter is the social media platform of choice among the Fortune Global 100
3. 65 percent of the largest 100 international companies have active accounts on Twitter
4. 54 percent have a Facebook fan page
5. 50 percent have a YouTube channel
6. One-third (33 percent) have corporate blogs.
7. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.
8. Companies based in the United States and Europe are more likely to use Twitter or Facebook than they were to have corporate blogs
9. Companies from Asia-Pacific were more likely to utilize corporate blogs than other forms of social media.
10. Asian companies will use Twitter or Facebook to communicate with Western audiences (for example, Toshiba).
11. Companies are getting more comfortable using social media as they are interacting and engaging more and not just broadcasting corporate messages
12. Companies using Twitter are following an average of 731 people each
13. 38 percent of companies are responding to people’s tweets (for example, Vodafone UK)
14. Thirty-two percent have also “re-tweeted” or reposted user comments during the last week (like Verizon Careers).