Apparently 7 percent of the Twitter audience in the UK accounts for 70 percent of the total time devoted to Twitter by the audience as a whole. Quite an amazing stat but one that is unsurprising. Twitter is certainly where the online conversation is happening now and there is a lot of innovation happening on top of the platform but this sort of weighting makes it clear that Twitter as a long-term, viable platform is not as clear cut a winner as the Twitterati (that 7%) would have you believe.
More from the UK study on Mashable.
I’ve been bearish on Twitter for precisely this reason for the longest time. The power users have driven the company’s explosive growth but, just like and ad agency, if they leave the smaller less engaged users will lose interest and flock to the next service. Facebook on the other hand, offers a far more compelling experience and ties you in with your own content (pic, video etc).