Crisis Communications: Response is paramount

The problem is never the problem, the response to the problem is always the real problem. Tom Peters.

When you’re communicating in a crisis, especially one that’s online, we have to remember that we’re always being watched and that people will judge us on the actions we take as well as the rationale for those actions, no matter what the outcome.

Via Andy Sernovitz’s Damn! I Wish I’d Thought of That!

More on crisis communications via com.motion University:

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